How This E-Commerce Platform Went From Parental Leave to Power Moves
With The Mom Project’s Maternityship® Program, an enterprise e-commerce platform didn’t just handle parental leave—they crushed it. Seamless coverage, rock-solid productivity, and a workforce that’s as diverse as it is resilient.
265+
candidates placed since partnership launch
88%
of roles supported were mid to senior level
64%
fill rate for positions
Covering Parental Leave Without Losing Momentum
Supporting new parents while keeping business humming is no small feat. The partnership with our client was more than a quick fix—they needed a sustainable, long-term solution that meshed well with their operations. They wanted to make sure both the organization and new parents felt supported, all without missing a beat in productivity or employee satisfaction.
.jpg?width=2000&height=1321&name=iStock-1394347360%20(2).jpg "iStock-1394347360 (2)")
"The Mom Project is one of our original and key partners in our leave coverage program. Their dedicated support in identifying high-quality talent within a short time-frame is key to this program. It’s great to have a partner committed to supporting moms that aligns with our parental leave plan goals.”
—Sr. Manager of Global Benefits
/iStock-1465587785.jpg?width=2000&height=1333&name=iStock-1465587785.jpg "iStock-1465587785")
Making Parental Leave Look Easy
The Mom Project created a program that created a strategic coverage plan for employees who needed extended time away from work and ensured everything ran like clockwork. No bumps, no stress, just smooth transitions all the way.
Even though our client temporarily bid farewell to their MVPs, we drafted all-star moms, dads, and allies from our diverse community of highly skilled A-players to their lineup. We ensured that projects were not only maintained—they were advanced and seamlessly handed back over upon their key players’ returns.
The Maternityship® Program provided a steady flow of top-notch pros in marketing, customer support, project management, tech, UX, and product management, keeping the business thriving and their employees supported.
Making Leave a Total Win-Win
On average, the client hired five new professionals per month, achieving a 64% fill rate for positions. In a win for diversity, 77% of the candidates presented identified as female or non-binary, aligning perfectly with the client’s inclusion goals. With 88% of roles being mid to senior level, critical positions were consistently covered. At any given time, over 55 contractors were active on the project, and since the partnership began, over 265 candidates have been placed.
This collaboration didn’t just keep things afloat—it supercharged the workforce with diverse talent that contributed from day one.
